Guy Dean named Finalist in Seafood Champion Award for Leadership

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Recognition for outstanding leadership in promoting environmentally responsible seafood.

March 13, 2018 Vancouver, BC – Guy Dean, Vice-President and Chief Sustainability Officer for Albion Farms & Fisheries, has been named a finalist in the 2018 Seafood Champion Awards, for Leadership. The Seafood Champion Award for Leadership recognizes an individual or entity that displays leadership by organizing and convening seafood stakeholders to improve the sustainability of seafood and ocean health.

The Seafood Champion Awards were first presented in 2006, by SeaWeb, a project of the Ocean Foundation. SeaWeb serves the sustainable seafood community by nourishing a coordinated infrastructure of people and knowledge to guide, inspire and reward the seafood industry’s uptake of sustainable practices. The annual Seafood Champion Awards program recognizes individuals and organizations for excellence in promoting environmentally responsible seafood. Four winners, one in each of four categories, will be announced at a ceremony on June 19 at the SeaWeb Seafood Summit in Barcelona, Spain.

“Being named a finalist in the Seafood Champion Awards is very humbling”, stated Guy Dean. “My single-minded purpose is to be a strong proponent of sustainability initiatives that will have a positive and lasting impact on the seafood industry”, added Mr. Dean.

Efforts by Mr. Dean contributing to his being named a finalist in the Seafood Champion Awards include: founding member of Sea Pact, a worldwide sustainable seafood alliance; collaborations with Ocean Wise, an NGO dedicated to marine conservation initiatives, and SeaChoice, a global leader in environmental conservation and social responsibility in seafood production and procurement. Mr. Dean also piloted an innovative traceability program for wild caught salmon. In addition, under his leadership Albion Farms & Fisheries implemented a comprehensive sustainability commitment supporting efforts such as Seafood Watch, Marine Stewardship Council, and Aquaculture Stewardship Council. He was also instrumental in Albion Farms & Fisheries becoming the first company in Canada to participate in the Ocean Disclosure Project, publicly disclosing 100 percent of their seafood sources to demonstrate responsible sourcing.

Albion Farms & Fisheries is delighted that Guy Dean has been named a finalist in the Seafood Champion Awards and extends best wishes to him in the competition.

Media Contact
Deb Abraham –

Albion becomes first Canadian company to join ODP

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For immediate release. Sustainable Fisheries Partnership (SFP) is pleased to announce Canadian seafood supplier Albion Farms & Fisheries has agreed to take part in the Ocean Disclosure Project (ODP), becoming the first Canadian company to do so.

In joining the project, Albion will publish a list of all of the fisheries used within the company’s seafood department to source wild seafood, along with information on management, catch method, and environmental impact.

“As a company focused on transparency, integrity and sustainability, the ODP is a valuable tool to help us evaluate the seafood we procure,” said Guy Dean, Albion Farms and Fisheries VP/CSO. “In fact, through the ODP we were humbled to learn of multiple species and areas where we can improve our sourcing and look forward to the improvements we make in 2018.  We are honored to participate in this enlightening project.”

“The ODP is a way for companies to not only demonstrate transparency in seafood sourcing, but also leadership among their peers. In addition, as one of the largest distributors in North America, it is impressive that Albion captures this level of detail on all of its wild seafood sourcing,” said Sam Grimley, from SFP’s Buyer Engagement team. “We see Albion’s joining of the project as leading the Canadian seafood industry, and look forward to other companies in Canada following Albion’s positive example.”

SFP started The Ocean Disclosure Project in 2015 to provide a valuable information resource for responsible investors, seafood consumers, and others interested in sustainable seafood. To date, 11 other companies from the US and Europe have participated, ranging from retailers to suppliers and aquaculture feed manufacturers.

Other ODP participants include UK retailers Asda, Co-op Food, and Morrisons, along with UK seafood supplier Joseph Robertson and French food service company Davigel. In the US, retailers Walmart and Publix Supermarkets and seafood supplier North Atlantic are participants. Aquaculture feed manufacturers Biomar, Cargill/EWOS, and Skretting have joined the project, as well.

Albion’s full profile can be seen at:

Contact: Sean Murphy, SFP Communications Director (

About SFP:

Founded in 2006, the Sustainable Fisheries Partnership Foundation – known as Sustainable Fisheries Partnership (SFP) – is a nonprofit organization dedicated to rebuilding depleted fish stocks and reducing the environmental and social impacts of fishing and fish farming through engaging fishery stakeholders (communities, NGOs, government, etc.) and seafood businesses in every part of the supply chain. The organization works to improve fisheries through fishery improvement projects (FIPs) and aquaculture improvement projects (AIPs), which are multi-stakeholder bodies that seek to advance the sustainability of fishing and fish farming operations. SFP also supports Supply Chain Roundtables which allow seafood suppliers to work in a pre-competitive environment to promote improvement throughout the supply chain. Visit us at